Social commerce has been a growing industry throughout the world, recently marketers all around the globe are tapping into its potential and delivering better experiences for their audiences, as well as their bottom lines, with the help of this innovation.
Social commerce is the process of purchasing a product or service on social media platforms, for example, websites or purchasing sites like Amazon, eBay, and TaoBao. Social commerce offers an easy and uninterrupted buying experience to the customer, making it a valuable asset for both marketers and consumers to implement in everyday consumer habits. From this large surge in social commerce, market research has derived the following benefits from it, boosted traffic and engagement, larger audiences, and better analytics for return on investment. Social media platforms allow your users or visitors to get in touch with your brand easily. Social commerce not only enables this, but a delightful experience of the customer with your brand will also make them recommend your brand to others as well, resulting in increased engagement and organic traffic on your website. Social media platforms such as Facebook, Instagram, and Twitter have large user bases, therefore, makes it easier for your business to connect with a specific demographic.
Finally, these online social media platforms have built-in analytics that can help make sure you’re monitoring your campaign. To further improve your business’s online marketing experience, large social media influencers are highly recommended to be used. For example, with the launch of the Jordan Last Dance Documentary, a specific Jordan shoe became very popular as it was highly popular within the documentary series. Therefore, social media has the power to attract maximum audiences towards your brand. In this competitive world, it becomes essential that you follow best practices to grab and keep your customers.