Nowadays, marketing a product or service is at its easiest point it has ever been, due to access to social media platforms like Facebook or Instagram. A single post could reach millions of people, however, a problem that arises from this is being able to market a product effectively. When it comes to finding out how a business should market its products and services or even itself, an important decision business owners make is the choice between hiring an in-house marketing team or a digital marketing agency.
An in-house marketing team refers to a company or brand’s internal team that focuses on the advertising and marketing section of their product or service. The in-house agency is responsible for all the marketing and advertising tasks including account management, advertising campaigns, etc.
A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world, they offer services such as data analytics of all social media accounts for brands, comprehensive reports of user interactions with websites or social media accounts.
When a company decides to hire a digital marketing agency or an in-house marketing employee, they must consider the following, costs of both, ability to adapt to changes in the market, the scale of their company, and return on investment (ROI).
When hiring a digital marketing company, they can keep up with trends and changes within the market a lot easier as these companies spend years specializing in creating a system that tracks the market well. Furthermore, when comparing the costs of hiring an in-house marketing employee to hire a digital marketing agency, it is important to note that an agency will cost less as there is a flat fee that must be paid monthly or yearly to guarantee all services. To summarize, based on the factors above a digital marketing agency seems like the preferable choice, however, this may change based on the situation of your company.